Why buy text link ads
Date Written on 07/3/2004Article Written by: Albert Ghergich
http://www.seoptimizational.com Staff
Copyright 2008 All Rights Reserved
The third reason to buy text link ads relates to the example above. In general text link ads are not sold on a per impression basis. They are sold on a per click basis or sold on a per month basis. These are both better ways of advertising than paying per impression like banner and pop up ads usually are. If Dan had been paying per click he would only have paid for the traffic his ad had actually brought in, but since he wasn’t he used up his money for traffic he never received. You might be thinking why not just have a pay per click banner or pop up ad. The problem is that believe it or not text link ads have a higher CTR or click through ratio. A quick search on the subject online will show you tons of examples that prove my point. http://www.sitepoint.com/forums/showthread.php?t=161077 is a webmaster forum that recently chimed in on the debate. Over twenty webmasters listed their thoughts on text links and over 90% of them advocated using text links over any other form of internet advertising. The other 10% mentioned using both text links and banner ads, but not one person made the claim that any other form of internet advertising was better than text links. This is a small but very target sample because it deals with webmasters who have tried different methods of internet advertising. A few quick searches on Google or Yahoo will bring up countless articles and statistics backing what these webmasters have said. While I will never get behind email spam or pop up ads I can say that a well written and placed banner ad can be good for your business. However, when put side by side with text link ads most of the time text link ads will be the best option for your business.
You have to use your head though for any ad campaign to be a success. Try to place your text link in a visible spot on the page your advertising on. Have your text link appear more as a recommendation, than an ad. Common sense prevails, if your text link reads like spam and is buried at the bottom of a page it will not do you as good as if it was prominently displayed. Even a link at the bottom of the page will help increase your rankings for whatever text is within your link, just like the “miserable failure” example earlier. Many of the people linking to George Bush’s biography had just placed text links at the bottom of their webpage. However, why not get the added bonuses of people actually clicking on your link along with your rise in the rankings for the keywords your text link is targeting? Placing your text link at the bottom of a page should be a last resort because the traffic you receive from it will be less than it could be.
Dan Shenck should use text links to help make the re-launch of his modeling website a success, as should anyone. Text Links are the best option for online advertising. They do not cost as much as large banner ads that take up valuable space, they are not annoying. They are viewed as more reliable than flashing banners saying “hot deals hear”, and they can boost your rankings in the search engines for the keywords your text links target, which can bring you thousands of free web surfers a day. That free traffic allows you to buy more links and increase your rankings even further. If you are considering advertising your website online you should seriously weigh the cost and benefits of all advertising options and I am confident you will arrive at the same conclusion as I. Text link advertising is the most efficient and effective way to advertise online.
